Postmodern Jukebox created in 2011, by Scott Bradlee a New York City Pianist with an idea of how to “remake the pop hits of today into the classic sounds of the legends of yesterday” (Postmodern Jukebox). Bradlee envisioned a way for songs from todays top artists being reimagined in a “Frank Sinatra” format that would introduce audiences to a new style of listening to their current and modern hits.
Postmodern Jukebox culturally takes a step back in time, with their new and old perspective on todays hits and provide audiences a closer look and listen to their music through their YouTube channel and also their concerts where they tour all across the country playing “over a thousand shows on six continents worldwide-including acclaimed venues like Radio City Music Hall, Sydney Opera House, and Red Rocks Amphitheater” (Postmodern Jukebox).
The song “That’s What I Like,” originally performed by Bruno Mars is produced by Postmodern Jukebox in a “Rat Pack Style,” and with the use of a live singer, band and dancers creates a real authentic sound and one that draws in audiences to the spectacle of the performance along with the various vintage sounds captured as well. Postmodern Jukebox also relies on the unpolished but also vintage recordings of their videos and so using old style microphones like Dynamic Vocal Microphones, and more older style mics gives the singers an old twist and resonance to their voice. Also the placement of mics for the band and dancers is important to give background audio and a more full sound to the videos/performances.
Postmodern Jukebox gives unique voices like Haley Reinhart from “American Idol,” Casey Abrams, Piper Jones and more, a chance to perform different styles of vintage music like swing, jazz, funk, soul, Doo-Wop, Bluegrass and Folk, and Film and TV. This gives audiences a chance to explore their page and its content, but also learn about what makes each style of music so unique and by listening to how Postmodern Jukebox puts a twist on each genre through current music.
Postmodern Jukebox continues to give audiences a refreshing and transformative space to listen to their favorite “new/old” songs as though they have gone back in time to listen to the 30s-70s hits that have impacted the style and impact of todays top hits.
